ARTIFICIAL INTELLIGENCE AND DIGITAL TRANSFORMATION IN BUSINESS AND MANAGEMENT

Artificial Intelligence (AI) and digital transformation have become fundamental drivers of innovation, competitiveness, and sustainable growth in today's business environment. Organizations across industries are increasingly adopting intelligent technologies to improve decision-making, automate processes, enhance customer experiences, and create new business models. As these technologies continue to evolve, there is a growing need for a comprehensive understanding of their strategic, operational, and ethical implications. This book, Artificial Intelligence and Digital Transformation in Business and Management, has been written to provide students, researchers, educators, and business professionals with a clear and practical understanding of the role of AI in modern organizations. It presents the key concepts, frameworks, applications, and emerging trends that are shaping digital business transformation. The chapters combine theoretical foundations with real-world business perspectives, enabling readers to appreciate both the opportunities and challenges associated with AI-driven transformation.